The 9 best SEO audit tools in 2025

Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list. Though Bing doesn’t have anywhere near the same market BHS Links share as Google, millions of people still use it every day to search for local businesses.

seo audit

Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.

seo audit

This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website. OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension.

seo audit

Identify and remove malicious links

The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below. You can click on each one of those crawled pages links to rectify issues within your site for better crawlability. The main areas for improvement for this site would be performance and security. The robots.txt file, on the other hand, is a text file that allows you to specify how you would like your site to be crawled.

  • It involved a home services company that suddenly saw its organic traffic tank.
  • Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO.
  • This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content.
  • While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides.

Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health. When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly.

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seo audit

It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating.

seo audit

You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page SEO specialists. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.

Pages with error reporting

Each page on your site should have a unique title and meta description. We’re going to have to run through all the problematic title tags found by Seobility and fix/rewrite them. If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report.

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