Especially if you have a small website with a couple of well-interlinked pages. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place.
t Century Integrated Digital Experience Act & OMB Memo M-23-22
Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Your URL (and the larger structure of your website) can also influence how your URL path is displayed in search results. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages. A call to action (CTA) is a prompt that encourages site visitors to take a specific action, like subscribing to your newsletter, scheduling a demo, or making a purchase. Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator.
Publish Helpful Content for Your Audience
If you run a WordPress website, there’s an official AMP plugin to help you with implementation. One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs. If it contains the focus keyword, you let Google know what the page you’re linking to is about.
Addressing Keyword Stuffing and other Black Hat SEO techniques
- And you can check your content against that list to make sure you’re using those same terms in your article.
- With our expertise, your website is optimized for search engines and provides an exceptional user experience, setting the foundation for higher rankings and increased online visibility.
- And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms.
- These listings are prime real estate for local businesses, often leading to higher click-through rates and conversions.
- On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference.
SEO is important to create brand awareness and reach target audiences. It helps search engines align your website with potential customer needs so that visitors look specifically for what you offer. Our comprehensive search engine optimization (SEO) solutions, where we offer a complete range of services tailored to boost your online presence. With our expertise, we ensure your website is optimized for both search engines and users. Below is a partial list of our offerings; start a conversation to learn the scope of what we offer.
Understand the significance of high-quality content in attracting and retaining visitors. You need to learn about on-page SEO optimizations, off-page SEO, and technical SEO. Don’t forget to check out our SEO guides, including SEO for Beginners. Google uses alternative text (alt text) to understand the BHS Links subject matter of an image.