While we didn’t expect a strong level of correlation here we did expected some level of correlation, as sites with more images do load more slowly. The TTFB result was surprising in a clear correlation was identified between decreasing search rank and increasing time to first byte. Sites that have a lower TTFB respond faster and have higher search result rankings than slower sites with a higher TTFB. Of all the data we captured, the TTFB metric had the strongest correlation effect, implying a high likelihood of some level of influence on search ranking.
Anyone who argues otherwise is denying what exists in front of their eyes. But personalization doesn’t play much of a role in either local pack or local organic rankings – and there’s very little you can do to optimize for this. When looking at local organic factors, the quality of links is by far the most valuable factor affecting rankings. Keywords in the anchor text of links is also very important, while diversity, and quantity of links from industry-specific or local sites also sit in the top 15 local organic factors. Whitespark’s survey sees the authority of inbound links to the domain being the 6th most important ranking factor affecting local pack results. The quality of links to the landing page URL named on the Google My Business listing is also important.
Still, you need to keep up with what search engines like Google and Bing BHS Links consider the most important ranking factors for content. Monitoring your SEO performance is crucial for making informed improvements. Tools like Serpple allow you to efficiently track keyword rankings for your websites without incurring high costs. Taking a data-driven approach helps refine your strategies and enhances your site’s visibility. Content, keywords, and authority were all Google ranking factors related to on-page SEO.
If you have an authoritative page with a link to another page on your site, that helps your visitors find the other page and pass on some authority. You’ve likely heard inbound links referred to as “backlinks.” You aim to get as many highly authoritative sites to link back to you. That also means you want to have very few inbound links from low-quality domains. Open a Google search in your in-private browser and type in your keyword.
Dealing with Duplicate Content for SEO Optimization
Tools and plugins are available to compress images without compromising quality, maintaining a balance between visual appeal and performance. The frequency with which content is updated also affects its quality and relevance. On-page SEO mainly revolves around content SEO and using the elements around that content to improve your findability for relevant terms.
Freshness isn’t simply about the content itself, but about the entire SEO experience to continually deliver the most relevant result to the user. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself. E.g. updating the publish date and refreshing the content every couple of years. The same way you can leverage your competition to find the most profitable keywords, some of the easiest link building opportunities you will find will also come directly from your competitors. Finally, after you’ve created a new page and linked to other pages on your site, you have one more step to go. Now it’s time to update your older pages with links to your new page.
Content Creation and Optimization
By studying your competitors, you can gain valuable insights into industry best practices, identify gaps in your strategy, and uncover opportunities to capture a larger market share. Start by brainstorming broad, relevant topics and terms related to your business, products, or services. SEO is a dynamic field that demands extensive knowledge of algorithms, user behavior, and industry best practices. Gain valuable insights to increase your website’s visibility, engagement, and revenue. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed.
- With a knack for technical SEO, content marketing, and strategic planning, he deciphers the complex world of digital business with ease.
- Link relevance is an important signal that tells Google that your website can be a good search result for the particular queries since other relevant websites are linking to you.
- And with that it’s a lot easier to find… the right queries that lead us to these pages.
- The more views, the more relevant the video – that was the formula at the time.
- You should only have one H1 tag per page to establish the main topic.
- In the table above, you can see what Whitespark’s expert survey respondents said they believed were the most important ranking factors to local pack and localized organic results.
Click-through rate
You can sign up for a free Google Search Console account if you don’t currently have one. With this tool, you can submit sitemaps for your site and monitor how many submitted pages have actually been added to Google’s index, among other things. Google has confirmed that it uses page speed as part of its page experience evaluation, which means you need to be aware of it for your site. It’s also what is used to provide featured snippets, ratings, carousels and other types of rich results in search results. Alt text is important for a number of reasons, most notably for accessibility, in that it describes images to visually impaired visitors. This score is essential to your site’s reputation from Google’s perspective.