On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search. If you enter your domain into the tool, you’ll also get your Personal Keyword Difficulty (PKD %) score.
Make a Good First Impression with Titles and Descriptions
If you want to rank, you almost certainly need links, but you’ve got to know the rules. Understand that having these qualities won’t give you a big boost (for the most part.) Instead, these days they are simply table stakes, or the cost of admission. Having a mobile-friendly website is almost a requirement, and aggressive pop-ups are certain to put your rankings at risk. In other words, make sure when people search for your keyword—and they eventually find you—you are the last result they need to click.
📝 Step 2: Structure Your Content Clearly
Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.
Additionally, consider long-tail keywords, as they often have less competition and can drive targeted traffic. SEO rank trackers are focused on monitoring keyword rankings, helping you assess your site’s performance over time. Tools like SEO Anomaly Serpple stand out as affordable solutions, enabling you to track keywords without breaking the bank. They support multiple client management, making it easier to handle various projects efficiently. Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers.
Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area. Formerly known as SerpBook, I’ve followed their progress through their rebranding.
Build more backlinks
Lots of consistent NAP (name, address, and phone number) citations can help you rank higher in Google because they make your business more prominent and corroborate your information. While the Position Tracking tool shows whether your profile appears in Google Search. The GBP platform lets you see what queries people use to find your business. And allows you to monitor key performance metrics, like the number of clicks you get. Common issues include large image files, unoptimized code, too many redirects, lack of browser caching, and render-blocking JavaScript.
- A small error can throw off your entire order, leading to potential misunderstandings or decisions based on faulty information.
- So, it will use these types of keywords to verify that your content is, in fact, about the topic.
- It organizes content into intent-oriented categories such as Watch, Listen, Shop, Food, and Social.
- But there’s no doubt that you want to get as many clicks (from the right audience) as possible anyway.
- This visual cue can make it much easier to spot trends or outliers at a glance.
As we established, there are over 210 known factors that influence your rankings. Therefore, appearing higher in the search result pages for a given search query directly means you’re the most relevant and authoritative result for it according to Google. After all, Google wants to rank content that provides the best user experience (UX). Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Not only can you research competitors’ websites on Semrush, but you can research their Google Ads history too.
This solution enables developers to access YouTube analytics to optimize your video. Google Play promo video is not a mandatory asset, and its influence on conversion rate uplift varies per app category. Some types of apps, typically those with focused functionality, perform better without a video, while more complex ones and mobile games may benefit from one.